Communications

Model adapted from the American Association for the Advancement of Science

Whether you’re looking for ways to publish the results of your latest research project, would like assistance with developing a website, or are just looking to spread the word about an upcoming event your lab is hosting, there are a wealth of resources throughout the UMHS and beyond that can help. 

For quick access to some of the most frequently requested communications resources, check out the Hot Topics menu on the left.

Common Communications Needs

Have a specific communications need that you would like to address? Visit Common Communications Needs for step-by-step instructions and resources to help you through many of the most common communications scenarios you're likely to encounter at the U-M.

Communications Resources by Audience

Looking to communicate with a specific audience? Click on your intended audience below for a list of resources specific to your project:

  • Internal Audience - refers to the internal U-M community, including faculty, staff, and students.
  • External Audience - refers to the external U-M community, including industry collaborators, the media, the public, potential donors, etc.
Not Sure Where to Start?

No matter the type of information you need to communicate, we recommend you start by answering the guiding questions below:

  1. Who is your audience? Who do you most need to reach? Who is most likely to care about what you have to say? Be as specific as possible. (Scientific staff? Faculty who see patients? Patients in certain clinics? Administrative assistants? Anyone who might want to give money or time to a particular cause?)
  2. What do you want them to do? What is your 'call to action'? If you're holding an event, you want them to attend. If you're starting a new service, you want them to use it. If you're sharing news about an award, you want general recognition. It's important to define the desired goal BEFORE you start communicating.
  3. When do you need them to know or do something? Since everyone at UMHS is busy, it's good to give people a "save the date" notice, and then a reminder a few days before an event. But telling them too often might backfire. Similarly, if you're sharing something that you want people to know, but not act on, it's best to do so when the news is "fresh."  

Once you know the answers to these questions, visit Internal Audience or External Audience for more information on available resources.